Is marketing magic? What about MarTech? Will shopping malls cease to exist? Marketers are considering the Ph model. Kotler? How does theory relate to marketing practice?

Sebastian Radzimiński seeks answers to these and other questions in the third episode of the “WZ-ka z biznesem” podcast. His guest is Edyta Barmentloo, M.A., MarTech researcher and lecturer at the Faculty of Management at the University of Warsaw.

LOOK: https://wz.uw.edu.pl/

WATCH ON YOUTUBE: https://www.youtube.com/watch?v=JK5wz5F0uU0

LISTEN ON SPOTIFY: https://open.spotify.com/episode/631EDwGi0V2HuHVppBgv4M?si=kHIKyZZPQMSfWLiVuihncQ